Unit 12: International marketing
1. (page
15) vocabulary part a, b, c, dan d directly answer
2. (page
16) reading part a
3. (page
17) part b, c, dan d
4. (page
18) language review part a, b, dan c
Page 15 vocabulary
Part A
1.
Because of tight monetary
regulations company profits could not be taken out of the country.
2.
Red tape and other examples of government
bureaucracy hinder a company’s entry into a market.
3.
The country is attractive to
exporters because it has enjoyed political stability for the
last 50 years.
4.
The purchasing behavior of consumers
can be described as theirbuying habits.
5.
The economic situation is
improving leading to a rise in employment.
6.
Income
distribution is a term used by economists
to describe how wealth is shared in a country.
Part B
1.
What are some of the main benefits
of political stability?
·
Tax system
would be consistent with the minor changes.
·
Investment
would be consistent.
·
Progress
will be consistent and flow of benefits to the public without much change for
decades.
2.
How would you describe the present
economic situation of your country compared to 10 years ago?
That the
economic situation is much different than the currently Crisis Happened in 1998
first. Jokowi even Mentioned Economic growth in the third quarter 2015 can
reach 4.85 percent and inflation Year-End can be pressed Up Down 4 Percent.
3.
Is it possible to achieve equal
income distribution in a country? Explain why or why not.
No, because in my
country are not evenly distributed education and employment is not yet
widespread. And then, there was unemployment causing lower income compared with
other countries.
Part C
1.
d.) Declining market
2.
c.) Promotion
3.
b.) Market research
4.
c.) Domestic market
5.
b.) Withdraw a product
6.
a.) Slogan
7.
d.) Manufacturer
Part D
1.
Give
an example of an expanding market in your country.
2. Give some examples of products or
services which are targeted at niche markets.
Example might include top-of-the range cars, life-coaching,
etc.
3.
Another
name for a home market is a domestic market.
4.
If
a product has a design fault a company may decide to withdraw it,
correct the fault and relaunch it at a later date.
5.
‘Just
do it’ is an example of a slogan.
6.
What’s
the difference between a retailer and wholesaler?
A
retailer sells to general public, a wholesaler sells to a retailer, usually in
large quantities.
Page 16
Part A
1.
Which hot drink are popular in your
country?
Coffee and tea.
2.
What is your favorite hot drink?
Hot chocolate.
3.
Which five words do you associate
with coffee?
Good,
enjoyable, fresh, not sleepy, perfectly.
Page 17
Part B
1. People in this country would rather
drink tea than coffee. Chile
2. People in this country would rather
drink instant coffee. Peru
3. In this country coffee is usually
free after dinner in restaurants.Mexico
4. In this country people drink 345
cups of coffee a year. US
5. In this country people drink 4kg of
whole or ground coffee beans per year. Argentina, Peru.
Part C
1. Where
and when did Starbucks begin?
Pike place market, Seattle in 1971.
2. How
many stores does it own in
a.) North
America? 3,907
b.) The rest
of the world? 437
3. How
many stores does it allow others to operate in
a.) North
America? 1,378
b.) The rest of the world? 1,180
4. Which
overseas market did Starbucks enter first?
Japan
5. In
what sort of places can you find Starbucks’ sales-point?
Airline offices, sport stadiums,
hotels, bookshops.
6. According
to the article what four problems has Starbucks had?
Home market saturation, bad
experience in Japan, security problem in Israel, opposition from anti -
globalization movement.
Part D
|
a
Product
|
a
Market
|
|
License
|
Phase out
|
|
Introduce
|
Penetrate
|
|
Withdraw
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Saturate
|
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Launch
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Retreat from
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Page 18: Language review
Part A
1. The
key facts about someone who buys goods or services.Consumers
2. The
activity of visiting outlets that sell hot beverages to a lot of people. Mass
market
3. Places
that sell unusual products that are different in some why.Supermarket
4. The
amount of goods or materials used by each person in a particular period of
time. Capital consumption
5. A
group of people trying to stop international companies controlling the world
economy. Anti-globalization
Part B
1. Marketing campaign
/ budget / leader / strategy
2. Market research
/ survey / check / sector
3. Product market
/ range / features / manager
4. Advertising campaign
/ exchange / agency / slogan
5. Brand awareness
/ loyalty / image / contract
6. Sales figures
/ condition / forecast / targets
7. Price promotion
/ rise / product / range
Part C
1. Impressive
figures sales really
Sales figures really impressive.
2. Department
new public relations
New public relations department.
3. Highly
research market ambitious programmer
Research market programmer highly
ambitious.
4. Overseas
expanding operations
Expanding overseas operations.
5. Rapidly
sheet balance improving
Balance sheet improving rapidly.
6. Extremely
rate exchange volatile
Rate exchange extremely volatile.
7. Highly
marketing report confidential
Marketing
report highly confidential
Unit 13: building relationship
1.
(page 23) vocabulary part a, b, dan c
2.
(page 24) reading abc
3.
(page 26) part c
Page 23: Vocabulary
A. The verbs below are
often used with the word relations. Use them to complete the table.
|
Positive meaning
|
Negative meaning
|
|
Build up relations
|
Break off relations
|
|
Cement
|
Cut off
|
|
Foster
|
Disrupt
|
|
Develop
|
Endanger
|
|
Encourage
|
Jeopardise
|
|
Establish
|
Damage
|
|
Improve
|
Sour
|
|
Maintain
|
Undermine
|
|
Strengthen
|
|
|
Promote
|
|
|
Restore
|
|
|
Resume
|
B. Choose the correct
verb in each sentence.
1. Sales staff who are
impolite disrupt / damage the reputation of a company.
2. We are planning
to promote / establish branch offices in Singapore.
3. By merging with a US
company, we greatly strengthened / maintainedour sales force.
4. Our image has
been fostered / undermined by poor after-sales service.
5. Thanks to a new
communications system, we are souring / improvingrelations
with suppliers.
6. A strike at our
factory resumed / disrupted production for several weeks.
7. We could not agree on
several points so we broke off / cut off talks regarding
a joint venture.
8. The success or our new
product launch we resumed / jeopardized by an
unimaginative advertising campaign.
9. In order to gain
market share in China, we are building up / cutting offa sales
network there.
10. Relations between the two countries have
been endangered /fostered by official visits and trade
delegations.
C. Match the following
sentences halves. Then make five more sentences with the verbs in exercise A
and B.
1. E
2. D
3. B
4. A
5. C
Page 24: Reading
A. What area of business
do you think the company America International Group (AIG) is involved in? is
it a
a.) Tobacco?
b.) Insurance?
c.) Oil?
B. What do the following
numbers in the article refer to?
166 : AIG’s
capitalization in billion dollars
1992 : the year that AIG became the
first foreign insurer to be allowed into China
1919 : the year that AIG was founded.
80,000 : the number of people employed by AIG
130 : the number of
countries in which AIG has affiliated agents
C. Who are the following
people mentioned in the article: Maurice Greenberg, Cornelius Vander
Starr, Edmund Tse?
Maurice Greenberg : the chairman of AIG.
Cornelius Vander Starr : an America entrepreneur, the founder of AIG.
Edmund
Tse : the man who runs AIG’s Asian operation and life insurance
worldwide.
Page 26: Language review
C. Rephrase these
comments using the multi-word verbs from exercise A.
1. We can’t hold the
meeting tomorrow.
We’ll have to call the meeting off tomorrow.
2. Let’s have the
presentation next week – we’re too busy at the moment.
Let’s put off the presentation until next
Sunday.
3. We always know our
supplies will meet their deadlines.
We know our suppliers will never let us down /
we can count on our suppliers to meet the deadlines.
4. We have now
established a first class distribution network in Europe.
We have now set up a first class
distribution network in Europe.
5. Could you please
prepare a contract as soon as possible?
Could you please draw up a contract as soon
as possible.
6. Could you fix a
meeting with them for next week?
Could you set up a meeting with them for
the next week.
7. We’ve kept the same
market share as we had last year.
We’ve held on the same market share as we
had last year.
8. The new sales manager
is very popular with his team.
The new sales manager gets on really well
with this team.
Unit 14: cultures
1.
(Page 99) vocab ab
2.
(Page 101) Language focus ab
3.
(Page 102) Reading abc
4.
(Page 103) Language focus 2 a c
5.
(Page 105) Writing reff 133
Page 99: Vocabulary
A. Different
companies have different cultures and ways of working. Complete these sentences
with the words in brackets.
Dress (uniforms / casual Fridays /
weekend clothes)
1. We
don’t have to wear business suits at the end of the week. My company has a
system of casual Fridays.
2. In
many banks, staff can’t wear what the like. They have to wearuniforms.
Time keeping (flexible hours /
part-time / shift work)
3. For
two weeks each month, I work at night. I can’t sleep during the day. I
hate shift work.
4. We
have a flexible hours system in our office. Some people work
from 9 a.m to 5 p.m.; others work from 10 a.m to 6 p.m.
Time off (childcare / annual leave /
public holiday)
5. I
am so busy at the moment that I worked on new years day, which is a (n) a public
holidays.
6. How
many days’ annual leave do you get in your company?
Reporting procedures (written report
/ face-to-face / e-mail)
7. We
often speak on the phone but never face-to-face.
8. He
sends us a (n) a written report in the post each month.
Types of meeting (informal / formal
/ social)
9. Our
department starts everyday with a (n) an informal meeting. It
is very relaxed.
10. Companies have an
Annual General Meeting (AGM) once a year. It is a very formal meeting,
with a lot of people.
Names (job title / first name /
family name)
11. In some countries,
the company culture is formal. Staff use family names when
they speak to each other.
12. What’s your job
title now? Are you ‘Chief Executive’?
B. Would
you like to work for an organization which has:
I would like to work for an
organization which has uniforms and flexible hours. Because I think wear a
uniforms look neater and flexible hours.
Page 101: Language focus 1
A. Complete
these sentences using should or shouldn’t and a phrase from the box.
1. Our
online business is bad.
We should develop a better website
2. Our
team is working too many hours.
We should speak to our boss.
3. The
meeting is very important.
We shouldn’t be late.
4. She
wants to visit a lot of customers in Spain.
She should stay three days.
5. We
have to cut costs.
You shouldn’t buy an expensive a
computer.
B. Give
the opposite advice by using should, shouldn’t or I don’t think.
1. I
think he should go to Paris next week.
I don’t think he should go to Paris
next week.
2. You
should buy a franchise.
You shouldn’t buy a franchise.
3. She
shouldn’t take the customers to an expensive restaurant.
She should take the customer to an
expensive restaurant.
4. I
think we should launch the new product now.
I don’t think you should launch the
new product now.
5. My
boss think it is too late to send the report now.
My boss doesn’t think it is too late
to send the report now.
6. We
should order online.
We shouldn’t order online.
Page 102: Reading
A. Match
the word to their meanings. Use a good dictionary to help you.
|
1.
|
Franchise
|
(b) One company allows another
company to sell its good or services.
|
|
2.
|
Franchisee
|
(e) A person or group of people
who can sell another company’s good or services.
|
|
3.
|
Adapt
|
(d) charge
|
|
4.
|
Outlet
|
(a) A shop or other place to buy
things.
|
|
5.
|
Chain
|
(c) A number of shops owned by the
same company.
|
B. Which
of these companies do you think have franchises?
McDonald’s
C. Read
the article about a fast-food chain in Japan. Mark each statement true or
false.
1. Subway
has 14.000 outlets in Japan. False
2. McDonald’s
is the biggest fast-food chain in America. False
3. A
lot of Subway franchises failed because the Japanese don’t like fast
food. False
4. The
company said to Mr. Ono, ‘Thank customers when they leave the shops’. False
5. Subway
ran a lot of advertisements. False
6. Mr.
Ono’s store was not successful. True
7. Mr.
Ono took a lot of holidays. False
8. Mr.
Ono has a new job. True
Page 103: Language focus 2
A. These
questions were asked on a plane journey. Which does a flight attendant ask, and
which does a passenger ask?
1. Could
I have another drink, please? Passenger
2. Would
you out your seat up, please? Flight attendant
3. Would
you like a newspaper? Flight attendant
4. Could
you show me how to turn on the light, please? Passenger
5. Would
you like another drink? Flight attendant
6. Could
I have the chicken, please? Passenger
7. Would
you like coffee or tea? Flight attendant
8. Could
you fasten your seat belt, please? Flight attendant
9. Could
you help me find the movie channel, please? Passenger
10. Would you like any
duty-free goods? Flight attendant
B.
C. You
are at a hotel reception desk. Use the verbs in brackets to make polite
requests.
1. You
want to make a phone call. (use)
Could I use the phone, please?
2. You
didn’t hear that. (say)
Could you say that again, please?
3. You
want a taxi. (call)
Could I call a taxi, please? / could
you call me a taxi, please?
4. You
don’t know the way to the station. (tell)
Could you tell me the way to the
station, please?
5. You
want to pay by credit card. (pay)
Could I pay by credit card, please?
6. You
want to go to a good restaurant. (recommend)
Could you recommend a good
restaurant, please?
7. You
need a map of the city. (have)
Could I have a map of the city,
please?
Page 105: Writing
Subject :
New office equipment
Date :
17 January 2017
Participants :
JS, CBM
|
Agenda
Item
|
Decision
|
Reason
|
Action
|
|
New LCD projector
|
Agreed
|
Because LCD
projector has been damaged and is not proper to use.
|
JS to buy by 10/5
|
|
New computer
|
Agreed
|
Because computer to employed not
good, must upgrade to good.
|
CBM to check computer by 10/5
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